Build and Manage
Your Brand Reputation
Your customers are out there talking about your products and services to their friends and family, and wider world online.
Your brand reputation is in their hands, so you need to be part of these conversations; responding to any issues, leveraging positive reviews and continuously improving your customer experience.
“Your brand is what other people say about you when you are not in the room”
Jeff Bezos, CEO and Founder, Amazon
Review the Benefits
Reviews provide fresh and original content about your business, boosting your SEO and SEM and making your business easier to find online. Having a lot of customer reviews also signals to search engines that you are an authority in your industry, so they rank you higher.
Reviews act to reinforce to existing customers that they have made the right decision in choosing to use your products and services. They also buffer your business against them considering alternatives next time.
Positive reviews build trust and credibility, boosting confidence in your products and service and fast-tracking the decision to buy from you rather than your competitors.
Your Customer Focus
Proactively asking for and responding to customer reviews demonstrates that you are open to feedback and genuinely care about your customers. This applies particularly to how you respond to and rectify any negative reviews.